On tap lead UX. Welcome to the dojo.

We're superkind, lead and director level product design for your healthtech, AI, and SaaS startup. Domain specialized and ready to deliver solutions with more pop than a falcon punch.

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What We Do

Product Design

Lead and director-level domain expertise in HealthTech, AI, and complex SaaS products for superior app design, with deep specialization in mobile, web app, and IOT user experiences.

Design Leadership

Leading product teams to their greatest potential. Understanding operating context, business needs, team communication, and all facets of design to execute game-winning design.

Business Growth

We craft intuitive, user-centric app designs that enhance user engagement, drive customer loyalty, and boost your growth. Partner with us to transform your app into a market-leading powerhouse.

Selected Projects

Wondr Health Weight-loss Hero Image
b2b2c | Mobile  |  web  |  rebranding | behavior change

Wondr Health, Weight-loss
A digital behavioral change program that teaches clinically-proven weight management skills and improvements to overall wellbeing.

The Challenge
Optimize and modernize an experience for current user habits and a mobile-centric experience. Lead Initiatives to increase engagement, retention, and revenue. Redesign the web and mobile experience with a new brand.

Rise Sleep Science Hero Image
B2B2C  |  mobile & Web |  smart devices

Fitbit, Female Health
A ground breaking feature to focus on the fully represented and realized picture of health.

The Challenge
Allow users to easily compare female health alongside their other metrics like sleep, heart health, and exercise, creating the opportunity to understand their full health profile.

Rise Sleep Science Hero Image
product evolution  |  mobile  |  web | Smart Devices

Eko, Heart Health
Communicating complex ideas in a simple way for a wide range patients and clinicians.

The Challenge
design an at-home smart instrument experience that is powerful enough for a clinician, yet intuitive and easy to use for any patient.

Rise Sleep Science Hero Image
growth hacking |  mobile  |  web

Rise Science, Sleep Health
A full suite of product design services to improve first day activations and retention.

The Challenge
Improve conversion numbers across the board and guide users to the "ah ha" moment by revamping the permissions flow in onboarding and creating an entertaining, 'sticky', narrative first day experience.

Get in touch for a free consultation and project quote. Every project is unique, with its own set of needs and constraints. Let's break it down and figure out the winning combination.

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